CASE STUDY
Campbell Conroy & O’Neil, P.C.
A modern website experience built to organize a national litigation firm’s attorneys, industries, locations, and representative work into a cleaner, more searchable digital platform.
Project Details
Client Location
Boston, MA
Industry
Professional Services / Litigation Law Firm
Services
Website Design,
Website Maintenance.
Overview
Campbell Conroy & O’Neil needed a website that could better reflect the size, credibility, and complexity of their firm. With attorneys, locations, industries, case work, and service areas spanning multiple markets, the website needed to make a large amount of information easier to navigate without overwhelming visitors.
We designed and developed a custom website experience focused on structure, searchability, and long-term scalability. The new site gives users multiple ways to explore the firm, including attorney searches, industry pages, location pages, interactive visuals, and streamlined content management tools for the internal team.
Client Background
Campbell Conroy & O’Neil is a nationally recognized litigation firm representing clients across a wide range of industries. Their team needed a website that could support a large attorney roster, multiple practice areas, representative matters, and office locations while maintaining a polished and professional brand presence.
The Challenge
The firm had a large amount of important content, but users needed a clearer way to find the right information. Attorneys, industries, locations, and cases all needed to be connected in a way that felt intuitive on the front end and manageable for the internal team on the back end.
The main challenge was creating a website that could handle complex firm data while still feeling simple, organized, and easy to use.
Animated Cases Map
We created an interactive cases map to visually showcase the firm’s national reach. This helps visitors quickly understand the scale of Campbell Conroy & O’Neil’s work and reinforces the firm’s experience across different regions.
Advanced Site Search
The website includes an enhanced search experience that allows visitors to quickly find relevant attorneys, services, industries, locations, and insights. This helps reduce friction for users who arrive with a specific need or are looking for a particular area of expertise.
Advanced Attorney Filtering
With a large attorney directory, filtering was critical. We built advanced attorney filters so users can narrow attorneys by location, practice area, industry, title, and other relevant criteria. This makes it easier for prospects, partners, and clients to find the right attorney faster.
Need a searchable directory or connected content system?
Industry Pages
Dedicated industry pages make it easy for visitors to understand the markets Campbell Conroy & O’Neil serves and quickly find relevant experience, services, and attorneys.
Connected Content System
Industries, attorneys, and practice areas are linked together across the site, making it easier for visitors to move between related pages and find the right information faster.
Office Location Pages
The website includes a structured locations section that makes it easy for users to explore the firm’s office presence. Each location page supports clear contact details, local context, and related firm information.
Attorney Profile Pages
Each attorney profile was designed to clearly communicate experience, credentials, contact information, related services, and relevant background. The profile pages give visitors a complete view of each attorney while keeping the layout clean and easy to scan.
Have a Complex Website That Needs a Clearer Structure?
We build custom websites for professional service firms that need to organize services, team members, locations, industries, and resources into a clearer digital experience.
