CASE STUDY
Gluten-Free Bread E-Commerce
This client is an artisan gluten-free bakery selling bread direct to consumers through their online store. They offer a lineup of specialty loaves made for customers who don’t want to compromise on taste just because they eat gluten-free.
4.66x
ROAS
$4,522 revenue
from $970 spend
11.44%
CTR
Click-through
rate on ads
226
Purchases
Website orders
from Meta Ads
8.37%
Purchase Rate
Landing page
conversion rate
The Client & Challenges
This client sells artisan gluten-free bread direct to consumers through their online store. The gluten-free market is crowded with big brands dominating paid search and social, making it difficult for a smaller operation to compete on ad spend alone. The challenge was to build a profitable paid acquisition channel that could drive consistent online sales without burning through budget on clicks that don’t convert.
Engagement Overview
Channel: Meta Ads (Facebook & Instagram)
Target Audience: Gluten-free consumers, health-
conscious shoppers
Total Ad Spend: $970
Goal: Profitable online sales at scale
Primary Success Metrics
Return on ad spend (ROAS)
Cost per purchase
Website purchases and purchase rate
Click-through rate (CTR)
Our Approach
We built a clean, conversion-optimized website, coordinated professional product photography, and
launched a Meta Ads campaign designed to turn every dollar into profit. The result: $4,522 in revenue
from $970 in spend.
1
Website Design
Built a clean, upscale, conversion-optimized e-commerce site that makes it easy to browse
and buy.
2
Product Photography
Coordinated professional photos that showcase the quality of the bread. Real product, not stock images.
3
Audience Targeting
Built custom audiences around gluten-free buyers. Tight targeting kept every impression in front of a
likely buyer.
4
Purchase Optimization
Optimized for purchases,
not clicks. The landing page converted at .37%, turning browsers into buyers at $4.29 each.
What Made This Campaign Work
| A website built to sell | The old site didn’t reflect the quality of the product. We designed a clean, upscale e-commerce experience that makes browsing and buying easy. A great ad campaign can’t convert on a bad website. The new site gave visitors confidence to purchase. |
| Professional product photography | We coordinated a professional photo shoot to showcase the bread the way it deserves. Real, high-quality product images replaced what was there before. These photos powered both the website and the ad creative, giving the entire campaign a polished, premium feel. |
| Tight audience, zero waste | Targeting gluten-free buyers specifically meant every impression was in front of someone who actually wants this product. No budget wasted on people scrolling past bread they can’t or won’t eat. |
| Creative that stops the scroll | An 11.44% CTR is well above the Meta Ads average for e-commerce. The professional photography made the difference. Real product shots of quality bread spoke directly to what gluten-free buyers care about. |
| $4.29 cost per purchase | At $4.29 per completed order and an average order value around $20, the math works from day one. This isn’t a campaign that needs months to find profitability. |
| Scalable and repeatable | A 4.66x ROAS at $970 in spend means there’s clear room to scale. The unit economics are proven. Increasing budget while maintaining these metrics is the path to significant revenue growth. |
The Bottom Line
A new website, professional photography, and a $970 ad campaign combined to generate $4,522 in revenue and 226 purchases. The full package, not just ads, is what made this work.