Edward Novak

Edward Novak

Edward Novak is the founder and Creative Director of Novak Sites, a Boston-based web development agency specializing in high-converting, custom WordPress and WooCommerce solutions. Since launching the company in 2015 during his undergraduate studies, Edward has led Novak Sites to support over 200 clients in scaling their digital presence within six months through tailored web strategies.

Edward is also the host of NL Talks, a podcast where he shares insights on entrepreneurship, digital strategy, and the challenges of building a business from the ground up.

Under his leadership, Novak Sites has earned a reputation for delivering dependable, results-driven websites backed by white-glove support. The agency has been praised for its ability to translate client goals into actionable digital experiences that drive measurable growth.

Topics I Can Discuss

Building Scalable WooCommerce Sites for High-Growth Brands: Strategies for architecting WooCommerce stores that handle growth, complex product logic, and large catalogs.

SEO Best Practices for WordPress and WooCommerce Sites: How to structure WordPress builds that scale in search, from schema and page speed to content architecture and technical audits.

Optimizing WooCommerce for Speed and Conversion: Technical and UX improvements that directly impact load time, mobile performance, and checkout conversion rates.

Managing Complex Integrations in WordPress eCommerce: How to integrate CRMs, fulfillment systems, payment gateways, and custom APIs within a WooCommerce site.

Debugging Performance Bottlenecks in WooCommerce: A developer’s guide to identifying slow queries, plugin conflicts, and server misconfigurations.

Designing Checkout Flows That Actually Convert: Lessons from dozens of eCommerce builds on optimizing cart, checkout, and post-purchase UX.

Securing High-Traffic WooCommerce Sites: Best practices for keeping customer data safe and WordPress secure while maintaining performance.

Available for Website Design Projects

Languages Spoken: English & Russian
Available Platforms: Zoom, Facetime and Google Meet
Job Title: Novak Sites | Founder / Chief Executive Officer
Gender: Male